www.sportsnet.ca/hockey/nhl/interview-noora-raty-cwhls-chinese-expansion/
This is a great interview and Noora seems to have a lot of hope for the Chinese hockey market. Especially since the Chinese population is so high. It's interesting because it says she was hired as a hockey ambassador and not an athlete. I guess that fits with the CWHL's goal of providing career opportunities that may not always be in hockey. .
I think right here was the most interesting bit of the interview.
Have you ever seen a women’s hockey team run like this?
I don’t think so. Let’s say there was a female team under an NHL organization. I don’t think the female players would be sitting at the same table with the owner. In Toronto just after the announcement, we went out for dinner and we saw all the [Red Star] owners and the whole organization there. We now know the faces behind the names. And the men’s side and the women’s side work really closely together, and the whole organization is under one umbrella. [Red Star men’s head coach] Mike Keenan, [Phil] Esposito, [Bobby] Carpenter and those guys, they not only help on the men’s side but they’re advisors on the girls’ side too.